http://billgalfano.com/blog Sun, 13 Dec 2009 18:29:18 +0000 http://backend.userland.com/rss092 en We've all been there. You helped facilitate a great brainstorming session with your client. You're celebrating your swift methods of guiding a room full of otherwise political combatants to find common ground, to agree on their mission as a business. And as you look across this new horizon of possibility, ... http://billgalfano.com/blog/2009/10/21/if-it-isnt-idea-management-then-what-is-it/ I saw this chart from eMarketer that seems to define customer retention, or loyalty, as "up-sell, encourage repeat purchase." Is that really what retention and loyalty is all about, getting existing customers to buy more? The answer: maybe. I believe that a clear objective for any marketer is to grow business ... http://billgalfano.com/blog/2009/05/14/do-i-have-to-buy-from-you-to-be-loyal-to-you/ Another day of the financial crisis. Another day of Detroit auto execs trying to paddle their way out the sinkhole their stock has fallen deeply into. Everyone knows things need to change. GM now has a new CEO. Chrysler wants to jump into bed with Fiat. Sounds to me like ... http://billgalfano.com/blog/2009/04/02/how-apple-could-save-detroit/ I've heard that newspapers are dying. This interests me, because I can't get over the fact that the real issue is the paper, not the news. The reality is that we printed news on paper because there wasn't anything else. But, of course, now there is. News, or journalism, is clearly ... http://billgalfano.com/blog/2009/03/17/news-on-paper-may-be-dead-but-journalism-is-alive/ Companies are constantly looking for ways to improve their online presence. They want to optimize. They want to enhance. Some want to completely redesign. And some should redesign. But, given the current conditions of the economy, suggesting a redesign isn't always an easy sell. Unless you have an organization with plenty ... http://billgalfano.com/blog/2009/03/12/re-define-the-re-design/ My name is Bill Galfano. Interactive Marketing/UX Professional http://www.linkedin.com/in/bgalfano http://twitter.com/galfano I work at Magnet 360, an agency network providing marketing, communications, and technology services to Fortune 1000 clients. http://billgalfano.com/blog/2009/03/08/billgalfano/